Mission

  Entering new markets and expanding existing markets through continuous product development.

  Aligning products and processes to the evolving needs of our markets, aiming to maximize customer satisfaction.

  Maintaining strict compliance with all national and international competition standards, guidelines and legislation.

  Building superior capabilities among our people and organizations through ongoing learning and development                     programs.

  Establishing a strong commitment to efficient, benchmarked manufacturing processes and investing in the                           most up-to-date technology. 

  Creating a culture that focuses on cost-effectiveness and adding value for customers.

  Developing distinguished associations with business, governmental and social development partners.

  Winning the continued support of investors, customers, suppliers, employees, governments and communities                       through our achievements, clear vision and realistic goals.